What inspires me? Re-branding, typography and pattern design all in one ad is kind of hard for me to resist. This ad in Fast Company actually splits the magazine in half, turning the orientation upside down in either direction. (Well, you have to see it to know what I mean, but it is a cool media buy if you like that kind of stuff, which I do!) The advertiser: Lincoln Motor Company. (Hmm, sounds familiar, do I know them?)
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