Tuesday, June 16, 2009

It only looks like the real thing.

Ok, NOOoooww I am loving this campaign. Don't get me wrong. I loved it when I first saw the James Dean ad, and the Louis Armstrong, and, of course, the Lucille Ball?...forget about it. Very well done, on strategy and excellent execution. But the Gilda, well, now you've got me. It's that emotional connection that makes a great ad. Maybe it's because she is from my era. (are you shooting a little younger, Armstrong?) Maybe it's because I love the colors, or her spirit, but whatever it is, it speaks to me. This one goes on my wall.