Our deepest fear...

I was sorting through some papers and came across this quote that I had adopted as a favorite a few years back. I believe this is a slightly shortened version. I still love it.

The complete original quote by Marianne Williamson (not Nelson Mandela, to whom many have credited this quote) can be read at www.marianne.com

Going to the dentist can be fun.

Ok, well, maybe not in every instance. I just completed a corporate ID and website for a dental practice, that believes in a more holistic approach to dentistry. Their offering includes a combination of advanced technology and a caring environment.
Developing a brand image, new name, logo and tagline was a challenge I enjoyed. I have learned that you just never know which projects are going to end up being the ones you love until you dig into them.

To see the final corporate ID/website (or to find a great dentist) you can visit www.aernidental.com

Letter to Target:

Dear Target Stores:

Please don't abandon me, not at a time like this, when I need you most. Yes, I am watching my spending, like the rest of America. I also still need to make certain purchases. And one of the guilt-free pleasures I get is from "expecting more" while I "pay less". Don't take that away from me.

I see from your ads that you feel the need to push price, and I understand. Just don't forget why I love you. Maybe some folks will choose another mass merchant retailer for supposedly lower prices, but your core customer still wants to feel current, on-trend, and inspired while they buy their shampoo.

How else can I say this without being blunt, "Please don't turn into Walmart." If you do, I might not be able to see a difference between the two of you, and I might start doing my shopping there, and once that happens, who knows if I'll come back.

So don't abandon me, and I won't abandon you. We need to stick together in these tough times. I have faith you will do the right thing.

Sincerely,
A true "Expect More, Pay Less" believer

http://www.target.com