Tuesday, December 9, 2008

Move over Red Bull.



Nutricosmetics. The next new niche. I was reading about this in Fast Company, a great source for trend-following. I am always interested in new product categories that spring up, new ways to package old ideas. I love the marketing of this "ingestible", Glowelle from Nestle. Will the 40+-somethings (I know a few...) that love to be sold on youth elixirs buy into this? I don't know, but I will be keeping an eye on it.

(cool website, too)
http://www.glowelle.com

1 comment:

frannie said...

funny you caught this product...just got an article from our friend David A. which states that Nestles just bought Loreal...now it is all making sense