I entered another contest with
Veer. It kind of makes me chuckle, because I don't usually take the time to enter contests. But the creative opportunity presented itself, I was between projects and I...was inspired to jump in.
The challenge: Step away from the computer and create the Veer logo out of things in the real world. Take a picture of your creation.
How I did it: Once I had an idea I liked, I treated my entry as I would any photo assignment, except in this case I was the Art Director, the stylist, the photographer, and the photographer's assistant. I did a lighting test the day before to figure out the time of day that would work best for candlelight. The day of, I searched for props at the park and found just the right mix of orange, red, and yellow leaves. (wondered what my husband would say when he learned I had just brought a garbage bag full of leaves INTO our yard.) I also picked up 1
00 votive candles and pre-lit them to prep the wicks. At 4:00, I set up the shot. Then at 4:45, amid a sprinkling of rain, I got up on the ladder, and I shot for an hour, until it was dark out. All that was left was to narrow down the shots to the best selection and I was done.
I did not win the contest. But I did have a few days of inspiration and fun, just when I needed it. There were 726 entries, with some really cool ideas which you can view at
Veer's The Skinny. (Mine is slide 126 in the gallery.)
Transmoflection. Transformation, fusion, motion, reflection, connection....these are the words used to describe the essence of the Vancouver 2010 Graphic Identity. I have been enjoying the backdrops at the events, the green, blue shapes, swirls and textures that are the core graphics and a visual part of each event. The process they used to get there seems intuitive, yet smart. I love the end result. Very unified. Strong identity, which of course is the point, but not something that has stood out to me in past Olympics.
