Going to the dentist can be fun.

Ok, well, maybe not in every instance. I just completed a corporate ID and website for a dental practice, that believes in a more holistic approach to dentistry. Their offering includes a combination of advanced technology and a caring environment.
Developing a brand image, new name, logo and tagline was a challenge I enjoyed. I have learned that you just never know which projects are going to end up being the ones you love until you dig into them.

To see the final corporate ID/website (or to find a great dentist) you can visit www.aernidental.com

Style Board #147

Creating a visual tone is a big part of what I do as a designer, and creating a style board is one of my favorite ways to present a "look". This particular one is pretty polished, but really anything goes with style boards.
I have been working on a lot of health care lately, it seems to be one of the industries that is continuing its marketing efforts in this economy. Creating a look that is not too clinical, and also does not look like other players in the industry is a challenge. Great imagery always helps.