Transmoflection. Transformation, fusion, motion, reflection, connection....these are the words used to describe the essence of the Vancouver 2010 Graphic Identity. I have been enjoying the backdrops at the events, the green, blue shapes, swirls and textures that are the core graphics and a visual part of each event. The process they used to get there seems intuitive, yet smart. I love the end result. Very unified. Strong identity, which of course is the point, but not something that has stood out to me in past Olympics.Watch the design team talk about how they got there.
