Power to the She

Athleta has a new campaign that I love. They put their mission statement right out there in the ad. I love it. And the tagline: Power to the She.

Chinet goes beyond basic with Comfort Cup

I love it when a little beauty shows up when I least expect it. And in this case, from an unexpected source, Chinet, a brand that has always stood for strength and quality.

Bringing a little style to it's line-up attracts me, makes me feel differently about this brand. Even the packaging is unique. I'll be interested to see if Comfort Cup is just the beginning of a new Chinet. Will they become "the Target of paper goods"?