What inspires you?

What inspires me? Re-branding, typography and pattern design all in one ad is kind of hard for me to resist. This ad in Fast Company actually splits the magazine in half, turning the orientation upside down in either direction. (Well, you have to see it to know what I mean, but it is a cool media buy if you like that kind of stuff, which I do!) The advertiser: Lincoln Motor Company. (Hmm, sounds familiar, do I know them?)

Power to the She

Athleta has a new campaign that I love. They put their mission statement right out there in the ad. I love it. And the tagline: Power to the She.

Thanks for the inspiration Eileen Kathryn Boyd & Duralee Fabrics!

I keep seeing this ad. I loved it the first time and it keeps stopping me, so I finally clipped it and pinned it up on my wall. The color combinations and the design of the textiles are gorgeous. Thanks for the inspiration Eileen Kathryn Boyd and Duralee!
http://eileenkathrynboyd.blogspot.com

http://www.duralee.com

Chinet goes beyond basic with Comfort Cup

I love it when a little beauty shows up when I least expect it. And in this case, from an unexpected source, Chinet, a brand that has always stood for strength and quality.

Bringing a little style to it's line-up attracts me, makes me feel differently about this brand. Even the packaging is unique. I'll be interested to see if Comfort Cup is just the beginning of a new Chinet. Will they become "the Target of paper goods"?

GO WORLD.

2010 Winter Olympics in Vancouver. I am already glued to the competitions. But even more than the events, I enjoy the dramatic back stories, the lush scenery, better than going to the movies! And the commercials! Who needs the Super Bowl? So far, Visa, Coke and Nike spots have grabbed me.

It only looks like the real thing.

Ok, NOOoooww I am loving this campaign. Don't get me wrong. I loved it when I first saw the James Dean ad, and the Louis Armstrong, and, of course, the Lucille Ball?...forget about it. Very well done, on strategy and excellent execution. But the Gilda, well, now you've got me. It's that emotional connection that makes a great ad. Maybe it's because she is from my era. (are you shooting a little younger, Armstrong?) Maybe it's because I love the colors, or her spirit, but whatever it is, it speaks to me. This one goes on my wall.

www.armstrong.com

Live beautifully.

Every time I run across one of the Ligne Roset ads with this headline, I tear it out and pin it up somewhere. Each one says it so...well, beautifully. I recently checked out their website, where there was a screensaver of their ads available for my own personal download. (and yours too) I was originally drawn to the headline and the texture and colors of the backgrounds, but the photography, overall, has me completely captivated.

Photography by Julia Fullerton-Batten. http://www.juliafullerton-batten.com